--- title: FE Research and News | Mika-John Southworth description: FE Research and News --- [![FE fundinfo](https://info.fefundinfo.com/hs-fs/hubfs/FEfundinfo_logo_Colour_RGB.jpg?width=2064&height=626&name=FEfundinfo_logo_Colour_RGB.jpg "FE fundinfo")](http://www.fefundinfo.com) - [About](https://www.fe-fundinfo.com/en-gb/about/) - [News](https://www.fe-fundinfo.com/en-gb/news/) - [Partners](https://www.fe-fundinfo.com/en-gb/support/) - [Support](https://www.fe-fundinfo.com/en-gb/partners/) - [Careers](https://www.fe-fundinfo.com/en-gb/careers/) - [Contact us](https://www.fe-fundinfo.com/en-gb/contact-us/) # FE Research and News ## Mika-John Southworth ## Recent Posts [![](https://info.fefundinfo.com/hubfs/ThinkstockPhotos-494314991.jpg)](https://info.fefundinfo.com/research-news/how-long-can-a-fund-thrive-on-brand-and-marketing-alone-0) ## [How long can a fund thrive on brand and marketing alone?](https://info.fefundinfo.com/research-news/how-long-can-a-fund-thrive-on-brand-and-marketing-alone-0) Tue 4 Oct, 2016 / by [Mika-John Southworth](https://info.fefundinfo.com/research-news/author/mika-john-southworth) posted in [FE in the media](https://info.fefundinfo.com/research-news/topic/fe-in-the-media) [0 Comments](https://info.fefundinfo.com/research-news/how-long-can-a-fund-thrive-on-brand-and-marketing-alone-0#comments-listing) ***First published in Investment Week, 30 September 2016*** With the majority of selectors recommending the same 20% of funds, FE's Mika-John Southworth explores why 'big brand' funds continue to be favoured despite performance issues. [Read More](https://info.fefundinfo.com/research-news/how-long-can-a-fund-thrive-on-brand-and-marketing-alone-0) [All posts](https://info.fefundinfo.com/research-news/all) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [FE News (35)](https://info.fefundinfo.com/research-news/topic/fe-news) - [FE Research and Opinions (27)](https://info.fefundinfo.com/research-news/topic/fe-research-and-opinions) - [News of the day (16)](https://info.fefundinfo.com/research-news/topic/news-of-the-day) - [FE Tips (11)](https://info.fefundinfo.com/research-news/topic/fe-tips) - [FE in the media (3)](https://info.fefundinfo.com/research-news/topic/fe-in-the-media) - [FE Transmission (1)](https://info.fefundinfo.com/research-news/topic/fe-transmission) ### Posts by Topic - [FE News (35)](https://info.fefundinfo.com/research-news/topic/fe-news) - [FE Research and Opinions (27)](https://info.fefundinfo.com/research-news/topic/fe-research-and-opinions) - [News of the day (16)](https://info.fefundinfo.com/research-news/topic/news-of-the-day) - [FE Tips (11)](https://info.fefundinfo.com/research-news/topic/fe-tips) - [FE in the media (3)](https://info.fefundinfo.com/research-news/topic/fe-in-the-media) - [FE Transmission (1)](https://info.fefundinfo.com/research-news/topic/fe-transmission) See all ### Recent Posts # About Us We connect fund managers and fund distributors for more efficient investment decisions based on trusted, insightful information. # Links # Contact Us [enquiries@fefundinfo.com](mailto:enquiries@fefundinfo.com) 13th Floor, One Angel Court London, Greater London EC2R 7HJ Copyright 2026 | Designed with by [HubSpot](https://www.hubspot.com)