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Mika-John Southworth


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How long can a fund thrive on brand and marketing alone?

Tue 4 Oct, 2016 / by Mika-John Southworth posted in FE in the media

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First published in Investment Week, 30 September 2016

With the majority of selectors recommending the same 20% of funds, FE's Mika-John Southworth explores why 'big brand' funds continue to be favoured despite performance issues.

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