---
title: | Kaavya Dijendranath (2)
description: Digital Campaign Marketing Executive at FE (2)
---

- [![UK Edition](https://feorchard.blob.core.windows.net:443/media/Default/Misc/UK_Flag.png)](https://www.financialexpress.net/)  |   [![Australian Edition](https://feorchard.blob.core.windows.net:443/media/Default/Misc/Aussie_Flag.png)](https://www.financialexpress.net/fe-financial-express-investment-data-software-and-performance-analysis)
- [LinkedIn](https://www.linkedin.com/company/financial-express?trk=company_logo)
- [Twitter](https://twitter.com/FE_Global?lang=en-gb)
- [Log in to FE Products](http://info.financialexpress.net/fe-analytics-log-in-and-more-fe-solutions)
- [Resources](https://www.financialexpress.net/resources/documents)
- [Support](https://www.financialexpress.net/support)
- [Contact](https://www.financialexpress.net/contact)
- [Careers](https://www.financialexpress.net/careers)
- [Events](https://www.financialexpress.net/financial-adviser-events)

[![FE Be Better Informed](https://info.fefundinfo.com/hs-fs/hubfs/FE_Corporate/feLogo.png?width=300&name=feLogo.png "FE Be Better Informed")](http://www.financialexpress.net)

- Solutions
  
    - [Financial Advisers](https://www.financialexpress.net/adviser) 
          - #### Research and analysis
            
                  - [Attitude to risk questionnaire](https://www.financialexpress.net/adviser/adviser-software/attitude-to-risk)
                  - [Investment research and analysis](https://www.financialexpress.net/adviser/adviser-software)
                  - [Fund analysis in Excel](https://www.financialexpress.net/adviser/financial-adviser-tools)
                  - [Investment process](https://www.financialexpress.net/adviser/model-portfolios/investment-process)
                  - [Investment information ](https://www.financialexpress.net/adviser/investment-information)
                  - [Fund ratings](https://www.financialexpress.net/adviser/fund-ratings)
                  - [DFM research](https://www.financialexpress.net/adviser/dfm-research)
                  - [Investment datafeeds](https://www.financialexpress.net/adviser/fund-data)
            
            #### Helping you invest
            
                  - [Discretionary Model portfolio service](https://www.financialexpress.net/adviser/discretionary-model-portfolios)
                  - [Investment analysis](https://www.financialexpress.net/adviser/adviser-software/investment-analysis)
            
            #### Client communication
            
                  - [Investment reporting](https://www.financialexpress.net/adviser/adviser-software/investment-reporting)
                  - [Model portfolio reporting](https://www.financialexpress.net/adviser/fe-invest-ongoing-service)
                  - [Investment web feed](https://www.financialexpress.net/adviser/investment-web-feed)
    - [Asset Managers and Institutions](https://www.financialexpress.net/asset-managers-institutions) 
          - #### [Connect with advisers and grow assets](https://www.financialexpress.net/asset-managers-institutions/fund-marketing)
            
                  - [Publishing and advertising](https://www.financialexpress.net/asset-managers-institutions/fund-marketing)
                  - [Fund ratings](https://www.financialexpress.net/asset-managers-institutions/fe-ratings)
                  - [Research and benchmarking](https://www.financialexpress.net/asset-managers-institutions/fund-research)
                  - [Content distribution](https://www.financialexpress.net/connect-fe-connect-for-asset-managers-and-institutions)
            
            #### [Data control and dissemination](https://www.financialexpress.net/asset-managers-institutions/fund-management-software)
            
                  - [Data dissemination](https://www.financialexpress.net/asset-managers-institutions/fund-management-software/fund-data-management)
                  - [Datafeeds](https://www.financialexpress.net/asset-managers-institutions/fund-management-software/fund-data-feeds)
                  - [Bespoke data solutions](https://www.financialexpress.net/asset-managers-institutions/fund-management-software/fund-data-feeds)
                  - [Data analysis in Excel](https://www.financialexpress.net/asset-managers-institutions/fund-analysis-tool)
            
            #### [Fund communication and documentation](https://www.financialexpress.net/asset-managers-institutions/fund-management-software/communication)
            
                  - [Charting and web tools](https://www.financialexpress.net/asset-managers-institutions/fund-management-software/fund-platform)
                  - [Factsheet production](https://www.financialexpress.net/asset-managers-institutions/fund-management-software/fact-sheet-production)
            
            #### [Regulatory compliance](https://www.financialexpress.net/regulatory-data-services-fe-precision-for-asset-managers-and-institutions)
            
                  - [European PRIIPs data solution](https://www.financialexpress.net/european-priips-template-fe-precision-for-asset-managers-and-institutions)
                  - [MiFID II cost & charges and target market data solution](https://www.financialexpress.net/european-mifid-ii-template-fe-precision-for-asset-managers-and-institutions)
                  - [UCITS KIIDs & PRIIPs KIDs production](https://www.financialexpress.net/ucits-kiids-and-priips-kids-fe-precision-for-asset-managers-and-institutions)
                  - [Data distribution](https://www.financialexpress.net/asset-managers-institutions/fund-management-software/fund-data-management)
                  - [Cross-border fund registration](https://www.financialexpress.net/global-funds-registration-fe-precision-for-asset-managers-and-institutions)
    - Life and Pension Companies
      
          - - [Bespoke solutions](https://www.financialexpress.net/life-and-pension-company-solutions-fund-data-software-and-research)
    - Discretionary Fund Managers
      
          - - [Communication and data distribution solutions](https://www.financialexpress.net/DFM/dfm-services)
    - FE Websites and Tools
      
          - - ####   [![](https://feorchard.blob.core.windows.net:443/media/Default/Logos/FE_Trustnet-1.png)](http://www.trustnet.com)
                  - ####   [![](https://feorchard.blob.core.windows.net:443/media/Default/Logos/FE_Fund_listing_whiteTXT.PNG)](http://www.fundlistings.com/)
                  - ####   [![](https://feorchard.blob.core.windows.net:443/media/Default/Logos/FE_Investegate_whiteTXT.PNG)](http://www.investegate.co.uk)
- Products
  
    - [Financial Advisers](https://www.financialexpress.net/adviser) 
          - #### [FE Analytics+](https://www.financialexpress.net/adviser)
            
                  - [FE Analytics](https://www.financialexpress.net/adviser/adviser-software)
                  - [FE Analytics+ Digital](https://www.financialexpress.net/adviser/investment-web-feed)
                  - [FE Analytics+ Datafeed](https://www.financialexpress.net/adviser/fund-datad)
                  - [FE FinXL](https://www.financialexpress.net/adviser/financial-adviser-tools)
                  - [FE Invest](https://www.financialexpress.net/adviser/discretionary-model-portfolios)
                  - [FE Ratings](https://www.financialexpress.net/adviser/fund-ratings)
                  - [FE Transmission](https://www.financialexpress.net/adviser/dfm-research)
            
            #### [FE Trustnet](https://www.financialexpress.net/adviser/investment-information)
    - [Asset Managers and Institutions](https://www.financialexpress.net/asset-managers-institutions) 
          - #### [FE Precision+](https://www.financialexpress.net/asset-managers-institutions/fund-management-software)
            
                  - [FE Precision+ Datafeeds](https://www.financialexpress.net/asset-managers-institutions/fund-management-software/fund-data-feeds)
                  - [FE Precision+ Digital](https://www.financialexpress.net/asset-managers-institutions/fund-management-software/fund-platform)
                  - [FE Precision+ Documents](https://www.financialexpress.net/asset-managers-institutions/fund-management-software/fact-sheet-production)
                  - [FE Precision+ Regulatory Data Services](https://www.financialexpress.net/regulatory-data-services-fe-precision-for-asset-managers-and-institutions) 
                            - [FE European PRIIPs Template](https://www.financialexpress.net/european-priips-template-fe-precision-for-asset-managers-and-institutions)
                            - [FE European MiFID II Template](https://www.financialexpress.net/european-mifid-ii-template-fe-precision-for-asset-managers-and-institutions)
                            - [FE UCITs KIIDs and PRIIPs KIDs](https://www.financialexpress.net/ucits-kiids-and-priips-kids-fe-precision-for-asset-managers-and-institutions)
                            - [FE Dissemination](https://www.financialexpress.net/asset-managers-institutions/fund-management-software/fund-data-management)
                            - [FE Global Funds Registration](https://www.financialexpress.net/global-funds-registration-fe-precision-for-asset-managers-and-institutions)
                  - [FE FinXL](https://www.financialexpress.net/asset-managers-institutions/fund-analysis-tool)
            
            #### [FE Analytics](https://www.financialexpress.net/asset-managers-institutions/fund-research)
            
                  - [FE Training Academy](https://www.financialexpress.net/academy-fe-analytics-training-for-institutions)
            
            #### [FE Connect](https://www.financialexpress.net/connect-fe-connect-for-asset-managers-and-institutions)
            
            #### [FE Ratings](https://www.financialexpress.net/asset-managers-institutions/fe-ratings)
            
            #### [FE Trustnet](https://www.financialexpress.net/asset-managers-institutions/fund-marketing)
    - Life and Pension Companies
      
          - - [Bespoke solutions](https://www.financialexpress.net/life-and-pension-company-solutions-fund-data-software-and-research)
    - Discretionary Fund Managers
      
          - - [Communication and data distribution solutions](https://www.financialexpress.net/DFM/dfm-services)
    - FE Websites and Tools
      
          - - ####   [![](https://feorchard.blob.core.windows.net:443/media/Default/Logos/FE_Trustnet-1.png)](http://www.trustnet.com)
                  - ####   [![](https://feorchard.blob.core.windows.net:443/media/Default/Logos/FE_Fund_listing_whiteTXT.PNG)](http://www.fundlistings.com/)
                  - ####   [![](https://feorchard.blob.core.windows.net:443/media/Default/Logos/FE_Investegate_whiteTXT.PNG)](http://www.investegate.co.uk)
- About FE
  
    - - [About FE](https://www.financialexpress.net/about-fe)
          - [Case Studies](https://www.financialexpress.net/case-studies)
          - [Events](https://www.financialexpress.net/financial-adviser-events)
- News
  
    - - [Research and news blog](http://blog.financialexpress.net/research-news)
          - [Regulation and Data Barometer](http://info.financialexpress.net/fe-regulatory-and-data-barometer)

News

# Where advisers go to stay informed

- [Research & News Blog](http://blog.financialexpress.net/research-news)
- [Advisers Blog](http://blog.financialexpress.net/advisers)
- [Asset Managers and Institutions Blog](http://blog.financialexpress.net/asset-managers-institutions/)

### Subscribe to Email Updates

**Latest: [Data and Regulation Barometer](https://info.financialexpress.net/fe-regulatory-and-data-barometer)**

### Posts by Topic

- [FE Invest (6)](https://info.fefundinfo.com/advisers/topic/fe-invest)
- [FE Research and Opinions (6)](https://info.fefundinfo.com/advisers/topic/fe-research-and-opinions)
- [FE News (4)](https://info.fefundinfo.com/advisers/topic/fe-news)
- [FE Tips (3)](https://info.fefundinfo.com/advisers/topic/fe-tips)
- [FE Analytics (1)](https://info.fefundinfo.com/advisers/topic/fe-analytics)

### Featured

Advisers

News & Research

Asset Managers and Institutions

### Recent Posts

## Kaavya Dijendranath

Digital Campaign Marketing Executive at FE

## Recent Posts

## [21 Multi-Asset Funds Added to the FE Approved List](https://info.fefundinfo.com/advisers/21-multi-asset-funds-added-to-the-fe-approved-list)

 By [Kaavya Dijendranath](https://info.fefundinfo.com/advisers/author/kaavya-dijendranath)

We are pleased to announce that 21 Multi-Asset funds have today been added to the FE Approved list.  
The latest addition will help Financial Advisers in selecting the best of breed Multi-Asset funds for their clients' needs.

[Read More \[fa icon="long-arrow-right"\]](https://info.fefundinfo.com/advisers/21-multi-asset-funds-added-to-the-fe-approved-list)

## [5 ways FE’s new end-to-end investment process can help your business](https://info.fefundinfo.com/advisers/5-ways-fes-new-end-to-end-investment-process-can-help-your-business)

 By [Kaavya Dijendranath](https://info.fefundinfo.com/advisers/author/kaavya-dijendranath)

You may have seen in the press recently, the team here at FE have launched a new product in response to client feedback. FE Analytics+ Investment Planner is the latest addition to FE’s award-winning Adviser proposition. The Investment Planner brings together FE’s data capabilities, the FE Risk Scores and dynamic reporting solutions to offer Advisers a complete end-to-end investment process from profiling a client's risk appetite and capacity for loss through to selecting and reporting the most appropriate investment options for an individual client's needs. 

[Read More \[fa icon="long-arrow-right"\]](https://info.fefundinfo.com/advisers/5-ways-fes-new-end-to-end-investment-process-can-help-your-business)

## [Client reporting under PRIIPs and MiFID II - For Advisers](https://info.fefundinfo.com/advisers/mifidii-prips-foradvisers)

 By [Kaavya Dijendranath](https://info.fefundinfo.com/advisers/author/kaavya-dijendranath)

*Written by Mikkel Bates, Regulatory Consultant at FE. First published at professionalparaplanner.co.uk.*

[Read More \[fa icon="long-arrow-right"\]](https://info.fefundinfo.com/advisers/mifidii-prips-foradvisers)

## [Investor pursuit of real returns highlights the need for Financial Advice](https://info.fefundinfo.com/advisers/investor-pursuit-for-real-returns-highlights-the-need-for-financial-advice)

 By [Kaavya Dijendranath](https://info.fefundinfo.com/advisers/author/kaavya-dijendranath)

Inflation in the UK hit a record high of 2.9% in May 2017 and is set to soar to 4% in the second half of the year as per forecasts from the National Institute of Economic and Social Research. Data from FE Analytics shows the upward trend in the UK Consumer Price Index and UK Retail Price Index over the last five years to 3.09% and 6.01% respectively (as at 10th July 2017).

[Read More \[fa icon="long-arrow-right"\]](https://info.fefundinfo.com/advisers/investor-pursuit-for-real-returns-highlights-the-need-for-financial-advice)

## [The Assessing Suitability Review: Investor Risk Profiling in Focus](https://info.fefundinfo.com/advisers/the-assessing-suitability-review-investor-risk-profiling-in-focus)

 By [Kaavya Dijendranath](https://info.fefundinfo.com/advisers/author/kaavya-dijendranath)

Last month, the FCA published the much-awaited results of its suitability study.   
 The review, having assessed 1,142 individual pieces of advice given by 656 firms against the suitability and disclosure rules in the Conduct of Business Sourcebook (COBS), found that in 93.1% of the cases the sector was providing suitable advice to investors. The regulator has called the results both positive and encouraging.

[Read More \[fa icon="long-arrow-right"\]](https://info.fefundinfo.com/advisers/the-assessing-suitability-review-investor-risk-profiling-in-focus)

## [7 Things to consider before partnering with a Discretionary Fund Manager](https://info.fefundinfo.com/advisers/7-things-to-consider-before-partnering-with-a-discretionary-fund-manager)

 By [Kaavya Dijendranath](https://info.fefundinfo.com/advisers/author/kaavya-dijendranath)

With the increase in number of Discretionary fund managers and Model Portfolio providers in the market, Advisers face a proliferation of options to consider. When using discretionary models as a part of a Centralised Investment Proposition it is critical to undertake extensive due diligence on the providers as you will be embarking on a close working relationship based on trust to achieve the best outcomes for your clients.

The FCA uses the expression research and due diligence to refer to the process carried out by the firm to assess (a) the nature of the investment (b) its risks and benefits and (c) the provider. The firm needs to understand these factors in order to judge whether the solution is suitable for their particular client base. With this in mind, we look at 7 key areas to consider before partnering with a discretionary service provider.

[Read More \[fa icon="long-arrow-right"\]](https://info.fefundinfo.com/advisers/7-things-to-consider-before-partnering-with-a-discretionary-fund-manager)

## [Measuring and managing investment risk Part 2](https://info.fefundinfo.com/advisers/measuring-and-managing-investment-risk-part-2)

 By [Kaavya Dijendranath](https://info.fefundinfo.com/advisers/author/kaavya-dijendranath)

In the previous blog post [Measuring and managing investment risk: Part 1](http://blog.financialexpress.net/advisers/measuring-and-managing-investment-risk-part-1), we looked at the popularity of volatility as a measure of risk and how FE Analytics can help in effectively monitoring it. Although volatility is a common measure of risk, it comes with certain inherent limitations when forecasting future performance or planning for worst case scenarios; hence Advisers ought to be mindful of an overreliance on volatility as the primary source of risk evaluation and management.

[Read More \[fa icon="long-arrow-right"\]](https://info.fefundinfo.com/advisers/measuring-and-managing-investment-risk-part-2)

## [Measuring and managing investment risk: Part 1](https://info.fefundinfo.com/advisers/measuring-and-managing-investment-risk-part-1)

 By [Kaavya Dijendranath](https://info.fefundinfo.com/advisers/author/kaavya-dijendranath)

Assessing the level of risk in a particular instrument and understanding its role within a client’s portfolio is key to ensuring the suitability of your investment advice. This relationship between investment risk and suitability is currently under increased focus from the FCA, as it analyses reports from over 700 firms ahead of its suitability review that is due to be published this year.  In keeping with the theme, FE conducted a survey over the Christmas period to assess Advisers’ attitude to risk with a view to better understanding how our clients identify, measure and manage investment risk.

[Read More \[fa icon="long-arrow-right"\]](https://info.fefundinfo.com/advisers/measuring-and-managing-investment-risk-part-1)

## [Our 5 Key Investment Decisions In 2016](https://info.fefundinfo.com/advisers/our-5-key-investment-decisions-this-year)

 By [Kaavya Dijendranath](https://info.fefundinfo.com/advisers/author/kaavya-dijendranath)

2016 has proven to be a turbulent year with the UK choosing to leave the European Union, the rise of anti-establishment politics and unprecedented levels of geo-political turmoil. These macro factors have had a significant impact on market volatility and investment valuations, emphasising the need for careful risk management of client portfolios.

[Read More \[fa icon="long-arrow-right"\]](https://info.fefundinfo.com/advisers/our-5-key-investment-decisions-this-year)

## [FE Ratings: Supporting your investment selection](https://info.fefundinfo.com/advisers/fe-ratings-supporting-your-investment-selection)

 By [Kaavya Dijendranath](https://info.fefundinfo.com/advisers/author/kaavya-dijendranath)

Our focus at FE is to support Advisers, planners and wealth managers in selecting the best and most suitable investment options for their clients. In addition to award-winning research tools on FE Analytics, we offer a set of simple, reliable and accurate ratings which can uniquely work together, whatever your investment style.

[Read More \[fa icon="long-arrow-right"\]](https://info.fefundinfo.com/advisers/fe-ratings-supporting-your-investment-selection)

[\[fa icon="angle-double-left"\] Prev](https://info.fefundinfo.com/advisers/author/kaavya-dijendranath/page/1) [All posts](https://info.fefundinfo.com/advisers/all) [Next \[fa icon="angle-double-right"\]](https://info.fefundinfo.com/advisers/author/kaavya-dijendranath/page/3)

- ### [Financial Advisers](https://www.financialexpress.net/adviser)
  
  #### [FE Analytics+](https://www.financialexpress.net/adviser)
  
    - [FE Analytics](https://www.financialexpress.net/adviser/adviser-software)
    - [FE Analytics+ Digital](https://www.financialexpress.net/adviser/investment-web-feed)
    - [FE Analytics+ Datafeed](https://www.financialexpress.net/adviser/fund-data)
    - [FE FinXL](https://www.financialexpress.net/adviser/financial-adviser-tools)
    - [FE Invest](https://www.financialexpress.net/adviser/model-portfolios)
    - [FE Ratings](https://www.financialexpress.net/adviser/fund-ratings)
    - [FE Transmission](https://www.financialexpress.net/adviser/dfm-research)
  
  #### [FE Trustnet](https://www.financialexpress.net/adviser/investment-information)
  
  #### [FE Professional Magazine](https://www.financialexpress.net/resources/documents/fe-professional-magazine)
- ### [Asset Managers and Institutions](https://www.financialexpress.net/asset-managers-institutions)
  
  #### [FE Precision+](https://www.financialexpress.net/asset-managers-institutions/fund-management-software)
  
    - [FE Precision+ Datafeeds](https://www.financialexpress.net/asset-managers-institutions/fund-management-software/fund-data-feeds)
    - [FE Precision+ Digital](https://www.financialexpress.net/asset-managers-institutions/fund-management-software/fund-platform)
    - [FE Precision+ Documents](https://www.financialexpress.net/asset-managers-institutions/fund-management-software/fact-sheet-production)
    - [FE Precision+ Regulatory Data Services](https://www.financialexpress.net/regulatory-data-services-fe-precision-for-asset-managers-and-institutions)
    - [FE FinXL](https://www.financialexpress.net/asset-managers-institutions/fund-analysis-tool)
  
  #### [FE Analytics](https://www.financialexpress.net/asset-managers-institutions/fund-research)
  
    - [FE Training Academy](https://www.financialexpress.net/academy-fe-analytics-training-for-institutions)
  
  #### [FE Connect](https://www.financialexpress.net/connect-fe-connect-for-asset-managers-and-institutions)
  
  #### [FE Ratings](https://www.financialexpress.net/asset-managers-institutions/fe-ratings)
  
  #### [FE Trustnet](https://www.financialexpress.net/asset-managers-institutions/fund-marketing)
- ### LIFE AND PENSION COMPANIES
  
    - [Bespoke solutions](https://www.financialexpress.net/life-and-pension-company-solutions-fund-data-software-and-research)
- ### FE Websites and Tools
  
    - ####   [![](https://feorchard.blob.core.windows.net:443/media/Default/Logos/FE_Trustnet-1.png)](http://www.trustnet.com)
    - ####   [![](https://feorchard.blob.core.windows.net:443/media/Default/Logos/FE_Fund_listing_whiteTXT.PNG)](http://www.fundlistings.com/)
    - ####   [![](https://feorchard.blob.core.windows.net:443/media/Default/Logos/FE_Investegate_whiteTXT.PNG)](http://www.investegate.co.uk)

Copyright ©FE 2016

- [Site Map](https://www.financialexpress.net/sitemap)
- [Privacy Statement and Cookies](https://www.financialexpress.net/privacy-cookies)
- [Terms of use](https://www.financialexpress.net/terms-of-use)

- T/ +44 (0)20 7534 7600
- E/ [clientsupport@financialexpress.net](mailto:clientsupport@financialexpress.net)