While the benefits of social media were not immediately recognised by asset managers, and indeed the financial services industry more broadly, it’s acknowledged now by most firms that social media provides a platform on which companies can build their brand and connect with their target audience.
Flora Glaister
Recent Posts
Following an intriguing article in the Financial Times recently, which suggested that passive fund fees could fall to 0 per cent in a bid by fund groups to increase their market share, it’s fair to say that the race is definitively on for active managers.
The cost of active funds is rarely out of the headlines, and it’s fair to say that the publicity has been far from positive. The latest survey of FE Trustnet readers exposes just how strongly professional investors feel about the price of their fund.
It has been a tempestuous year for markets. Since last April, when the FTSE broke the psychologically important 7,000 barrier, the slowdown in China, speculation over the pending interest rate rise and August’s pivotal Black Monday sell off, have coalesced to create a challenging environment for fund selectors and portfolio managers looking to protect and grow their client’s investments. It is therefore unsurprising that multi-asset and absolute return funds have seen such a surge in interest.
The recent decision by the European Commission to delay the implementation of the Markets in Financial Instruments Directive (MiFID II) until January 2018 has been welcomed with open arms.
How can a game of Chinese whispers be compared to asset management? Most people are familiar with the game. You start by whispering a sentence to the person next to you, this person then repeats what they heard to the next player, and on and on it goes until the very last person.
As fund supermarkets, also known as fund platforms, continue to be a popular way of buying funds for many investors and financial professionals – it’s important for asset managers to remember there's more to a platform than price alone.
Infographics have been having a bit of a moment in the fund marketing world.
A good website with a clear message is perhaps a marketer’s most powerful tool in today’s tech age.
In order to facilitate lead generation, promote products, raise brand awareness and offer an all-round, high-quality experience for your clients – a website that portrays and adequately attests to your message is a must.
Creating and distributing digital content that gets high levels of client engagement is a goal, and a challenge, for many asset managers. With an increasing number of firms turning to online channels to get their content out there, the digital landscape is swimming with content and fierce competition. In fact, research shows that 350k new tweets are posted every minute.