Regulation, regulation, regulation. It can sometimes feel like we in the financial services are inundated by changes to regulation. But as increasing numbers of asset managers choose to communicate with clients and prospects via blogs, LinkedIn and Twitter, it is important that this industry keeps a keen eye on what is expected off of them in regards to the regulation around social media.
Flora Glaister
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Finding ‘the One’ is life-changing. Very few can argue with that. The One gets where you’re coming from, understands your needs and will support you in reaching your full potential.
There has been a lot of talk recently about the importance of branding in the asset management industry - with recent research from Brand Finance claiming that brand strength and assets under management (AUM) go hand-in-hand - there has never been a better time to focus on building your firm’s brand.
Bloggers, and the world of blogging, have had quite an image change over the past few years.
No longer the domain of hobbyists and those with an (angry) opinion, it has certainly become more mainstream. But with the activity becoming so widespread, how do asset management firms - who are fast seeing the need for a joined-up social media strategy – make the most out of their blogs?
In a series looking at how asset managers can best use social media to help promote their brand – we focus on LinkedIn and the most effective strategies to use this rather more ‘professional’ site.
All asset managers – be they large or small – find the process of collecting, validating, formatting and distributing data a time-consuming task. And unlike some other industries, in the asset management world, the consequences of dirty data can be acutely felt.
One of the biggest challenges for marketers working in the asset management industry is how to take raw data and distribute it in an accurate and attractive way. Not only should data be presented in a clear, simple and precise style, but the story the data tells should also be accessible for a range of audiences if you really want to grow your assets under management (AUM).
It’s no secret that the fund management industry has been subject to scrutiny around how transparent it is - with this focus amplified by rule changes surrounding charges brought on by the Financial Conduct Authority. This has, however, had the beneficial effect of increasing industry best practises – but more needs to be done to ensure that the end-investor is sufficiently informed.