One of the biggest challenges for marketers working in the asset management industry is how to take raw data and distribute it in an accurate and attractive way. Not only should data be presented in a clear, simple and precise style, but the story the data tells should also be accessible for a range of audiences if you really want to grow your assets under management (AUM).
It’s no secret that the fund management industry has been subject to scrutiny around how transparent it is - with this focus amplified by rule changes surrounding charges brought on by the Financial Conduct Authority. This has, however, had the beneficial effect of increasing industry best practises – but more needs to be done to ensure that the end-investor is sufficiently informed.